Before uploading to GIPHY, you will find the option to add tags and URLs to the GIF.Minimum text is advisable for suitable Facebook GIF ads while adding CTA (Call to Action) in the Facebook animated GIF ads can be a great idea. After completing this step, you’ll have the freedom to add filters, stickers, animations, and captions.Remember never to have an abrupt start or an ending to your GIF. After selecting a video of your choice, the following page will allow you to edit the video by adding the start time and the duration of the GIF.You can also add a “URL” to search for an online GIF to use. GIPHY will allow you to choose from these two options: select photos to create a GIF or convert a video to GIF.Start by going to Here you will find a “create” button on the top right of your screen (as shown in the above picture).It’s ergonomic and hence popular amongst the many available GIF makers. GIPHY is one of the best GIF creators, which Facebook also supports. You can use an old video to create a new GIF and add it to the animated Facebook ads. Customizing and creating personalized GIFs come with no added costs. There are so many GIFs already available to use for free. GIFs can be a great way to engage with larger audiences and effectively put the message across if used accurately. If you are on Facebook, you would have seen Facebook GIF ads, which express specific types of emotions, thoughts, or expressions better than words. Facebook GIF ads create a more extensive viewership and a better reach. Compared to text advertisements, GIF ads are much more eye-catching and exciting.įacebook GIF ads result from the understanding that visual communication is important in marketing. It’s much shorter than the usual videos, which often last for minutes. GIF stands for “graphic interchange format,” which is either a short video of just a few seconds or a compilation of multiple images in an animated form without sound. Want to leverage Facebook GIF ads? Read on as we share an easy step-by-step guide to creating and using these ads.Īfter the immense success of GIFs on Facebook Messenger and Twitter ads, they made their way to Facebook ads in February 2017.
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